TWICE ARENA

✷ In 2024, I joined Studio Karta, where I focus on visual and concept development, as well as 3D environment design for brand activations on Roblox. As an immersive social gaming platform, Roblox continues to grow rapidly, attracting major brands that want to connect with younger audiences through engaging, interactive experiences.

TWICE Arena is a digital hub for fans of TWICE, created as an update to TWICE Square to support the group’s “This Is For” campaign. The arena functions as a social space where players can customize stage visuals, show off their outfits and dance moves, and take part in minigames. The experience is continuously updated with new events and activities.

I collaborated with and assisted the Art Director in refining and researching the visual identity of the experience, focusing on creating a visually engaging environment that enhanced immersion through playful, cozy visuals inspired by TWICE’s aesthetic, music, and fandom culture.

I contributed to visual research, developed moodboards, and helped build the 3D environment while collaborating with a small art team on asset creation. I also assisted with coordinating and distributing tasks across the team.