I had the pleasure of working on AFL’s (Australian Football League) first-ever Roblox experience — an exciting step in bringing Aussie Rules to a new generation of fans.
With over 100 million young people active on Roblox every day, Aussie Rules Obby invites players to dive into the world of AFL through obstacle challenges, races, and playful competition. Players can represent their favourite clubs with official guernseys, transforming from spectators into active participants and celebrating fandom in a fresh, interactive way.
Roles: 3D Environment Art
Eurovision 2025 - My Eurovision Party
My Eurovision Party 2025 - the first-ever official Eurovision experience on Roblox, created by Karta in collaboration with the European Broadcasting Union and 9 of its Member broadcasters.
This vibrant world is built for young fans and music lovers alike - complete with rhythm games, mini-games, real-time show celebrations, and even custom watch parties.
It was a very big and ambitious project, for which I was working in close collaboration with the Art Director, while developing more in-depth visuals for the environment, color schemes, and playable elements.
Roles: Art direction support, Art Direction, Visual Development, 3D environment art
E.L.F. - Fortune Island
At Karta, we created a magical and surreal world for E.L.F. Beauty. Fortune Island is more than just a game - it’s a social, story-driven experience designed to empower Gen Z with the confidence and skills to manage money, make smart choices, and thrive on their own terms within a playful, immersive environment.
Across four interactive life stages, players navigate real-world-inspired scenarios that explore saving, budgeting, investing, and planning for the future. This is financial education reimagined - accessible, engaging, and built for the next generation.
Roles: 3D environment art, Visual Development, Art direction support
Bundesliga
Bundesliga approached us with the idea of building a community space where fans could connect through their love for football and collect digital Match Cards. For this project, I developed the visual style and 3D environment, while also leading the team of artists.
Roles: 3D environment art, Visual Development, Art direction support
HUGO Holidays
Roles: 3D environment art, Visual Development, Art Direction support
HUGO x Amazon
Roles: 3D environment art, Visual Development
HUGO x Flowers For Society
Roles: 3D environment art, Visual Development
Karta x Aleksandra Bokova
Since July 2024. I have been working at
Studio Karta, focusing on creating stunning environment designs for Roblox experiences. Starting as a 3D artist and then growing to become a Visual Development Artist, I work closely with the Art Director, and contribute to developing visual boards and narratives for projects. During my time at Karta, we have successfully shipped stunning Roblox experiences for HUGO, Bundesliga, E.L.F. beauty, Eurovision, AFL and TWICE.
HUGO
HUGO is Karta’s long-term client, and we have been creating various experiences for them on the HUGO PLANET. I have been creating assets and visual development for parts of the HUGO FASTER tracks and Amazon integration. I have been assisting the Art Director and help building moodboards, as well as building the environments and assets for HUGO x Flowers For Society collaboration, HUGO HOLIDAY and HUGO Forward.
Roles: 3D environment art, Visual Development, Art direction support
HUGO Faster
Roles: 3D environment art, Visual Development
AFL - Aussie Rules
TWICE ARENA
For TWICE ARENA, a Roblox experience inspired by the world-famous K-pop group TWICE, I worked on the visual development and 3D environment design of the stage and hub areas. I was also developing the visuals for the minigame.
The goal was to capture the group’s playful, high-energy aesthetic - blending concert-style lighting, dreamy environments, and interactive elements that invite players to perform, socialize, and celebrate together. Each area is designed with a great attention to detail to create a truly immersive experience.
Roles: 3D Environment Art, Visual Development, Art Direction Support
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© 2025 by Aleksandra Bokova