Who We Are, Where We Came From, and Where We’re Headed

✷ In 2024, I joined Studio Karta, where I focus on visual and concept development, as well as 3D environment design for brand activations on Roblox. As an immersive social gaming platform, Roblox continues to grow rapidly, attracting major brands that want to connect with younger audiences through engaging, interactive experiences.

e.l.f.’s Fortune Island is an interactive Roblox experience designed to promote financial literacy among younger audiences, combining playful gameplay with lessons in confidence, community, and essential financial decision-making skills.

I collaborated with and assisted the Art Director in refining and researching the visual identity of the experience, focusing on creating a visually engaging environment that enhanced immersion and aesthetics through playful, magical visuals inspired by e.l.f.’s products and brand universe.

I contributed to visual and brand research, developed moodboards, and helped build the 3D environment while collaborating with a small art team on asset creation. I also assisted with coordinating and distributing tasks across the team.