SOUTHBANK CENTER - BEAT FESTIVAL

✷ In 2024, I joined Studio Karta, where I focus on visual and concept development, as well as 3D environment design for brand activations on Roblox. As an immersive social gaming platform, Roblox continues to grow rapidly, attracting major brands that want to connect with younger audiences through engaging, interactive experiences.

Beat Festival is an immersive music and festival experience created for Southbank Center and inspired by their yearly, fun-filled Imagine Festival. The experience invites players to create their own beats, explore music made by others, and perform on a virtual festival stage within a playful, creative digital playground shaped by ideas from young gamers and creators.

I focused on creating a visually engaging environment for the experience, enhancing its immersion, energy, and playful atmosphere of the festival. I collaborated with and assisted the Art Director in refining and researching the visual identity of the project, drawing inspiration from Southbank Centre’s architecture, cultural legacy, and the imaginative spirit of its young audience, including colorful kids-made sketches and drawings provided by the client.

I contributed heavily to visual research, developed moodboards, and build the 3D environments and characters while collaborating with a small art team on asset creation. I also assisted with coordinating and distributing tasks across the team.