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👯♀️IWD ident👯♀️
Client
MTV
Credits
Client // MTV
Agency // Pink Salt
Creative Director // Beatrice Cardile
Head of Talent // Irene Pollini Giolai
Executive Producer // Anna Caregnato
Brand Image Assistant // Alina Lobanova
3D Artist & Creative Director // Aleksandra Bokova
Talent Agency // The Different Folk
Sound // Offgrid Studio
Music // Jenny B - State Of Mind, courtesy of “Boomerang”
Date
March 2023
For International Women's Day and Women's History Month, I was approached by the talent scouts of the Pink Salt and invited to collaborate on a celebratory ident for MTV.
I focused on a simple narrative, keeping the fun, magic, and energy of the visuals. Three friends are riding a pink cheetah that vigorously carries them away from the patriarchal past and proceeds with running through the lush, free, jungle-like magical world – into the fabulous feminist future. I intended to convey a diversity of various shapes, colors, and even life forms through the three friends and other female characters in the animation (you can spot aliens, mermaids, and fairies…).
With this animation, I wanted to appropriately reference the IWD's broad subject matter and express my own vision while adhering to the wild and experimental style of earlier MTV idents.
