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👯‍♀️IWD ident👯‍♀️




Concept, 3D, and Animation - Aleksandra Bokova
Sound design -
Music - Jenny B - State Of Mind (courtesy of 3oomerang)
Production studio - PinkSalt
Courtesy of The Different Folk


March 2023

For the International Women's Day and Women's History Month, I have been approached by MTV to produce a celebratory ident.

I focused on a simple narrative while remaining fun, magical, and energetic. Three friends are riding a pink cheetah that vigorously carries them away from the patriarchal past and proceeds with running through the lush, free, jungle-like magical world – into the fabulous feminist future. I intended to convey a diversity of various shapes, colors, and even life forms through the three friends and other female characters in the animation (you can spot aliens, mermaids, and fairies…).
What I wanted to achieve with this animation is the appropriate reference to the vast topic of the IWD and my personal vision, while conforming to the crazy and experimental style of the past MTV idents.

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