MY EUROVISION PARTY 2025

✷ In 2024, I joined Studio Karta, where I focus on visual and concept development, as well as 3D environment design for brand activations on Roblox. As an immersive social gaming platform, Roblox continues to grow rapidly, attracting major brands that want to connect with younger audiences through engaging, interactive experiences.

My Eurovision Party 2025 is the official Eurovision activation on Roblox. It captures the celebratory, fun, and global fandom of the Eurovision Song Contest, bringing young generations together around a virtual Eurovision stage. 

I focused on crafting a visually engaging environment for the event, enhancing its immersion, aesthetics, and celebratory atmosphere inspired by Eurovision 2025 in Switzerland. I collaborated closely with the Art Director on shaping the visual identity of the experience, drawing inspiration from Eurovision’s playful, chaotic spirit and Switzerland’s rich cultural background. 

My contributions included visual and cultural research, moodboarding, and building parts of the 3D environment, while collaborating with a small art team on asset creation. I also assisted with coordinating tasks and supporting the overall visual production pipeline.