HUGO PLANET

✷ In 2024, I joined Studio Karta, where I focus on visual and concept development, as well as 3D environment design for brand activations on Roblox. As an immersive social gaming platform, Roblox continues to grow rapidly, attracting major brands that want to connect with younger audiences through engaging, interactive experiences.

Planet HUGO is a large-scale Roblox experience created in collaboration with Karta, GEEIQ, and HUGO. Designed for a Gen Z audience, the project combines fashion, self-expression, music, gaming, and digital culture through a series of interconnected 3D experiences. Players can take part in activities including racing, shopping, fabric growing, outfit creation, and various mini-games across the planet.

Over the course of two years, I focused on creating visually engaging environments for multiple mini-games and collaborations within Planet HUGO, enhancing immersion, atmosphere, and the overall visual identity of the brand experience. I collaborated with and assisted the Art Director in refining and researching the visual direction of the project, drawing inspiration from HUGO’s materials, fashion culture, and contemporary approach to self-expression.

I contributed to visual and cultural research, developed moodboards, and helped build 3D environments while collaborating with a small art team on asset creation. I also assisted with coordinating and distributing tasks across the team.